CMO SoCal Summit | March 20, 2018 | Los Angeles, CA, USA



Driving Results through Digital Marketing

Think Tank - 12:05 pm - 12:30 pm

The time has come to fully usher enterprise marketing strategy into the digital age, but that means having a granular understanding of not only digital opportunities, but also digital challenges. Primary among these is data driven marketing; the benefits is a deeper understanding of clients and their needs, while the challenge is the risk of analysis paralysis. The opportunity to deliver enhanced customer experiences that lead to long-lasting intimate relationships though outstrips the risk because the benefit in brand loyalty are immeasurable and so CMOs need to embrace data driven digital marketing and all that it entails.


  • Understand the nuanced differences between abundant digital channels to build a program that best embraces them
  • Learn the tools and techniques behind a successful analytics program that gets to necessary insights without bogging down in analysis
  • Hear key case studies of successful marketers that have embraced digital and driven their enterprise to new levels of success

Required Qualifications for Speakers:

  • Senior level decision maker of a major organization - i.e. SVP, C-Suite, EVP
  • Executive level experience within a major institution with a direct and relevant focus

* I have read and meet the required qualifications for CMO SoCal Summit speakers

Invitation response deadline: March 6th, 2018

Contact Information

Session Description


Proposed Session is a Panel Discussion