CMO Summit Southern California | March 27, 2018 | Los Angeles, CA, USA

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Moving Marketing up the Corporate Food Chain

Executive Visions - 4:40 pm - 5:20 pm

Marketplaces today are becoming increasingly more diverse, while at the same time prospective clients (whether B2B or B2C) are becoming increasingly discerning. In this landscape organizations that continue to view their marketing department in a purely tactical “find me leads” light will suffer and see market share decline. Marketing budget and influence in leading companies is growing because the marketing department is the entry point to prospect relationship and they therefore see Marketing as the key strategic enabler in defining new markets, introducing new solutions, and engaging new customers.

Takeaways:

  • Marketing can no longer be considered the organizational red-headed step-children
  • Marketing’s role in not just providing leads; it is defining market place requirements and guiding the company in fulfilling them
  • Strong inter-departmental relationships key to facilitating this change