CMO SoCal Summit | March 20, 2018 | Los Angeles, CA, USA

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Building a Content Marketing Capability

Keynote Presentation - 8:45 am - 9:15 am

Great marketing is great storytelling that requires relevance to reach and engage audiences wherever they are. While creating the occasional blog post might be easy, there is a relentless need for quality content. This is why there are 5 crucial components to content marketing at scale: an effective workflow, quality content, engaging digital experiences, viral distribution, and powerful analytics. Understanding how to master these challenges to build a scalable and sustainable content marketing capability is something that all marketers need to do.

Takeaways:

  • Content marketing is quickly becoming a default tool in every marketers toolbox but that doesnt mean everyone does it right
  • Committing to a content management program is not for the faint hearted; to work, content creation must be a full time mission
  • Balancing the five components of a content marketing program is essential; the weak link will break the chain